Meta has officially launched its latest AI models, Llama 4 Scout 17B and Llama 4 Maverick 17B, on Amazon Web Services (AWS). These models are designed to enhance the capabilities of AI applications by processing both text and images, making them more powerful and efficient than their predecessors. Key Takeaways
The Basics Dynamic Creative Optimization (DCO) for Sponsored Brands lets Amazon’s machine-learning elves test and tweak your ad headlines in real time. Instead of hard-coding one line of copy and praying it sticks, you give Amazon permission to remix and refine the headline so it better matches shopper intent.
In the fast-paced world of digital advertising, understanding ad sizes is key to making your campaigns successful. The right size can affect how well your ads perform, from visibility to click rates. This comprehensive guide for 2025 breaks down various digital ad sizes across platforms like Google, Facebook, and Microsoft,
Amazon Web Services (AWS) has unveiled its latest offering, the Amazon EC2 P6-B200 instances, which are powered by NVIDIA's cutting-edge Blackwell GPUs. This new instance type is designed to enhance performance and scalability for artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) applications, catering to the
Amazon Prime Video has announced that its ad-supported streaming service has surpassed 130 million active users in the U.S., marking a significant increase from 115 million reported last year. This growth comes as the company prepares to showcase new advertising technologies aimed at enhancing viewer engagement and driving sales.
Amazon has announced the launch of prebuilt Software Development Kits (SDKs) for its Selling Partner API (SP-API) in both JavaScript and Python. This new offering aims to simplify the development process for developers by providing ready-to-use solutions that align with the latest updates in the SP-API, enhancing the overall efficiency
Amazon has announced the deprecation of Ad Server tables in the Amazon Marketing Cloud (AMC), a significant change that will affect advertisers and marketers utilizing this data for their campaigns. This decision is part of Amazon's ongoing efforts to streamline its advertising services and enhance user experience. Key
As we step into 2025, marketing is evolving rapidly, and one tool that’s making a strong comeback is media mix modeling (MMM). This approach helps marketers make sense of their spending across various channels, ensuring that every dollar counts. With the rise of data-driven strategies, understanding how to effectively
The landscape of e-commerce is set for a significant transformation as AI optimization takes center stage. With advancements in technology, brands are now required to adapt their online storefronts to meet the demands of AI-driven shopping experiences, particularly through platforms like Amazon and ChatGPT. Key Takeaways * AI optimization is becoming
Amazon Web Services (AWS) has been making significant strides in enhancing the communities surrounding its data centers. With a commitment to economic growth, job creation, and sustainability, AWS is not just building infrastructure but also fostering local development and educational opportunities. Key Takeaways * Amazon has invested over $156 billion in
Amazon Web Services (AWS) has unveiled plans to establish a new AWS Region in Chile, set to launch by the end of 2026. This new region will enhance cloud services and infrastructure for customers in Chile and across Latin America, marking a significant step in AWS's commitment to
Starting May 28, 2025, Amazon will implement significant updates to the getCompetitiveSummary operation, affecting developers who utilize this feature in their applications. The changes include new enum values for customer membership and offer types, which are crucial for managing competitive pricing strategies across all marketplaces. Key Takeaways * New enum value