The Basics Dynamic Creative Optimization (DCO) for Sponsored Brands lets Amazon’s machine-learning elves test and tweak your ad headlines in real time. Instead of hard-coding one line of copy and praying it sticks, you give Amazon permission to remix and refine the headline so it better matches shopper intent.
In the fast-paced world of digital advertising, understanding ad sizes is key to making your campaigns successful. The right size can affect how well your ads perform, from visibility to click rates. This comprehensive guide for 2025 breaks down various digital ad sizes across platforms like Google, Facebook, and Microsoft,
Amazon Web Services (AWS) has unveiled its latest offering, the Amazon EC2 P6-B200 instances, which are powered by NVIDIA's cutting-edge Blackwell GPUs. This new instance type is designed to enhance performance and scalability for artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) applications, catering to the
Amazon Prime Video has announced that its ad-supported streaming service has surpassed 130 million active users in the U.S., marking a significant increase from 115 million reported last year. This growth comes as the company prepares to showcase new advertising technologies aimed at enhancing viewer engagement and driving sales.
Amazon has announced the launch of prebuilt Software Development Kits (SDKs) for its Selling Partner API (SP-API) in both JavaScript and Python. This new offering aims to simplify the development process for developers by providing ready-to-use solutions that align with the latest updates in the SP-API, enhancing the overall efficiency
Amazon has announced the deprecation of Ad Server tables in the Amazon Marketing Cloud (AMC), a significant change that will affect advertisers and marketers utilizing this data for their campaigns. This decision is part of Amazon's ongoing efforts to streamline its advertising services and enhance user experience. Key
The landscape of e-commerce is set for a significant transformation as AI optimization takes center stage. With advancements in technology, brands are now required to adapt their online storefronts to meet the demands of AI-driven shopping experiences, particularly through platforms like Amazon and ChatGPT. Key Takeaways * AI optimization is becoming
Amazon Web Services (AWS) has been making significant strides in enhancing the communities surrounding its data centers. With a commitment to economic growth, job creation, and sustainability, AWS is not just building infrastructure but also fostering local development and educational opportunities. Key Takeaways * Amazon has invested over $156 billion in
As we step into 2025, marketing is evolving rapidly, and one tool that’s making a strong comeback is media mix modeling (MMM). This approach helps marketers make sense of their spending across various channels, ensuring that every dollar counts. With the rise of data-driven strategies, understanding how to effectively
Thoughts, stories and ideas.
Amazon Web Services (AWS) has unveiled plans to establish a new AWS Region in Chile, set to launch by the end of 2026. This new region will enhance cloud services and infrastructure for customers in Chile and across Latin America, marking a significant step in AWS's commitment to
Starting May 28, 2025, Amazon will implement significant updates to the getCompetitiveSummary operation, affecting developers who utilize this feature in their applications. The changes include new enum values for customer membership and offer types, which are crucial for managing competitive pricing strategies across all marketplaces. Key Takeaways * New enum value
Amazon has announced the launch of the Fire TV Inline Display Banner, a new feature available for self-service advertisers using Amazon Demand-Side Platform (DSP). This innovative addition allows advertisers to create engaging display ads directly on Fire TV, enhancing their ability to reach audiences in a dynamic viewing environment. Key
In a recent initiative, an AWS expert shared valuable insights with small business owners on how to leverage generative AI for growth and productivity. The event highlighted the ease of using tools like PartyRock, which can help automate tedious tasks and enhance business operations without requiring technical expertise. Key Takeaways
As part of its ongoing efforts to enhance user experience and streamline its advertising services, Amazon has announced that the legacy report endpoints for its Demand-Side Platform (DSP) will be officially deprecated on June 30, 2025. This change is aimed at encouraging users to transition to the newer reporting solutions
As the digital advertising landscape continues to evolve, Amazon has announced the deprecation of its legacy campaign management APIs for the Demand-Side Platform (DSP). Effective June 30, 2025, these APIs will be shut down, prompting advertisers to transition to newer solutions to manage their campaigns effectively. Key Takeaways * Deprecation Date:
Amazon has reported a remarkable 19% increase in its advertising revenue for the first quarter of 2025, reaching $13.92 billion. This growth not only surpassed analysts' expectations but also highlighted the company's expanding influence in the digital advertising market, solidifying its position as the third-largest player
Amazon Marketing Cloud (AMC) has officially launched its new Amazon Retail Purchases dataset, a significant addition aimed at enhancing the capabilities of marketers and advertisers. This dataset will provide valuable insights into consumer purchasing behavior, enabling businesses to optimize their marketing strategies and improve customer engagement. Key Takeaways * The Amazon
Amazon has announced significant updates to its Sponsored Display advertising campaigns, aimed at enhancing conversion opportunities for advertisers. This update will automatically optimize all existing campaigns, allowing brands to better target potential customers and improve their advertising performance. Key Takeaways * All existing Sponsored Display campaigns will be updated to optimize
In a significant move to simplify advertising management, Amazon has announced a new feature that allows advertisers to register once and manage their ads across the globe with a single global seat. This innovation is set to enhance the efficiency of ad campaigns, making it easier for businesses to reach
In a significant update for advertisers, Amazon has introduced new bid adjustment features for its Demand-Side Platform (DSP). This enhancement aims to help advertisers maximize their campaign impact by allowing more precise control over bidding strategies, ultimately leading to improved ad performance and return on investment. Key Takeaways * New bid
Amazon has announced the launch of the Sponsored Brands V3 (legacy) migration API, designed to facilitate the transition of advertising campaigns to the more advanced V4 version. This new tool aims to streamline the migration process for advertisers, ensuring a smoother transition and enhanced campaign management. Key Takeaways * The new
