Amazon DSP Legacy Report Endpoints Set for Sunset in 2025
As part of its ongoing efforts to enhance user experience and streamline its advertising services, Amazon has announced that the legacy report endpoints for its Demand-Side Platform (DSP) will be officially deprecated on June 30, 2025. This change is aimed at encouraging users to transition to the newer reporting solutions that offer improved functionality and performance.
Key Takeaways
- Deprecation Date: June 30, 2025, is the final day for legacy report endpoints.
- Transition Encouraged: Users are urged to migrate to the new reporting solutions before the deadline.
- Enhanced Features: The new endpoints provide better data accuracy and reporting capabilities.
Understanding Amazon DSP
Amazon's Demand-Side Platform (DSP) allows advertisers to programmatically buy display, video, and audio ads across Amazon and third-party sites. The platform is designed to help advertisers reach their target audiences effectively, leveraging Amazon's vast data resources.
What Are Legacy Report Endpoints?
Legacy report endpoints refer to the older API interfaces that advertisers have been using to access reporting data from the DSP. These endpoints have served their purpose but are now considered outdated as Amazon continues to innovate and improve its advertising technology.
Why Is Amazon Deprecating These Endpoints?
The decision to deprecate the legacy report endpoints is driven by several factors:
- Technological Advancements: Newer endpoints are built on more advanced technology, providing faster and more reliable data access.
- User Experience: The updated reporting solutions are designed to be more user-friendly, making it easier for advertisers to generate and analyze reports.
- Support and Maintenance: Maintaining older systems can be resource-intensive, and focusing on newer technologies allows Amazon to allocate resources more effectively.
What Should Advertisers Do?
Advertisers currently using the legacy report endpoints should take the following steps to ensure a smooth transition:
- Review Current Usage: Assess how you are currently using the legacy endpoints and identify the reports that are critical for your advertising strategy.
- Explore New Reporting Solutions: Familiarize yourself with the new reporting endpoints available in the Amazon DSP. Documentation and resources are available to help you understand the new features.
- Plan Migration: Develop a timeline for migrating your reporting processes to the new endpoints. Aim to complete the transition well before the June 30, 2025 deadline.
- Test New Endpoints: Before fully switching over, conduct tests to ensure that the new reporting solutions meet your needs and that you can access the necessary data.
Conclusion
The deprecation of Amazon DSP's legacy report endpoints marks a significant shift in how advertisers will access reporting data. By transitioning to the new solutions, advertisers can take advantage of enhanced features and improved performance. It is crucial for users to act promptly to ensure they are prepared for the upcoming changes and to continue optimizing their advertising strategies effectively.
