Amazon DSP Legacy Campaign Management APIs Set for Sunset in 2025

Jacob Heinz

Jacob Heinz

— 2 min read
Modern office with devices showing Amazon dashboard interfaces

As the digital advertising landscape continues to evolve, Amazon has announced the deprecation of its legacy campaign management APIs for the Demand-Side Platform (DSP). Effective June 30, 2025, these APIs will be shut down, prompting advertisers to transition to newer solutions to manage their campaigns effectively.

Key Takeaways

  • Deprecation Date: June 30, 2025, is the final day for the legacy APIs.
  • Transition Required: Advertisers must migrate to the latest API versions before the deadline.
  • Impact on Campaign Management: Users will need to adapt to new tools and features available in the updated APIs.

Understanding Amazon DSP

Amazon's Demand-Side Platform (DSP) allows advertisers to programmatically buy display, video, and audio ads across Amazon and third-party sites. The platform provides robust targeting options and access to Amazon's vast audience, making it a popular choice for brands looking to enhance their digital advertising strategies.

What Are Legacy Campaign Management APIs?

The legacy campaign management APIs were designed to help advertisers manage their campaigns, including creating, updating, and reporting on ad performance. However, as technology advances, these APIs have become outdated, leading to the decision to phase them out in favor of more efficient and feature-rich alternatives.

Why Is Amazon Deprecating These APIs?

Amazon's decision to deprecate the legacy APIs is driven by several factors:

  • Technological Advancements: Newer APIs offer improved functionality, better performance, and enhanced security features.
  • User Experience: The updated APIs are designed to provide a more intuitive and streamlined experience for advertisers.
  • Support for Future Innovations: By retiring older technology, Amazon can focus on developing new features and capabilities that meet the evolving needs of advertisers.

What Should Advertisers Do?

Advertisers currently using the legacy APIs should take the following steps to ensure a smooth transition:

  1. Review Current API Usage: Assess how the legacy APIs are integrated into your advertising workflows.
  2. Familiarize with New APIs: Explore the updated API documentation to understand the new features and functionalities.
  3. Plan Migration: Develop a timeline for migrating to the new APIs, ensuring that all necessary adjustments are made before the June 30, 2025 deadline.
  4. Test New Integrations: Conduct thorough testing of the new APIs to ensure that all campaign management processes function as expected.

Conclusion

The deprecation of Amazon DSP's legacy campaign management APIs marks a significant shift in the platform's evolution. Advertisers must act promptly to transition to the new APIs to continue leveraging Amazon's powerful advertising capabilities. By preparing for this change, brands can ensure they remain competitive in the ever-changing digital advertising landscape.

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