Amazon Advertising Unveils Exciting New Campaigns and Partnerships

Jacob Heinz

22 May 2025 — 2 min read

Amazon Advertising has recently announced a significant expansion of its advertising capabilities through new partnerships and the launch of its latest campaign, "Make Media Magic." This initiative aims to inspire marketers by showcasing innovative advertising solutions that leverage Amazon's extensive ecosystem.

Key Takeaways:

Amazon Ads launches the "Make Media Magic" campaign to inspire creativity in media planning.
The campaign features a 65-second hero film and multiple shorter spots highlighting Amazon's advertising tools.
New integrations with InfoSum enhance audience targeting and measurement capabilities for advertisers.
Lambos Digital acquires Dorado Ads to simplify Amazon advertising for agencies and brands.

The "Make Media Magic" Campaign

The "Make Media Magic" campaign, developed in collaboration with the creative agency Anomaly, seeks to reignite creativity among marketers who may feel fatigued by conventional advertising methods. The campaign emphasizes Amazon's full-funnel advertising solutions, which allow marketers to explore new creative possibilities.

The centerpiece of the campaign is a 65-second hero film that follows a seasoned marketer who, feeling uninspired, discovers the potential of Amazon Ads. As her campaign unfolds, it showcases the various tools and features available, ultimately leading to a successful and invigorating marketing experience.

In addition to the hero film, the campaign includes a 30-second spot and three 15-second ads, each focusing on key features such as:

Premium third-party ad supply
Access to trillions of audience signals
Full-funnel advertising capabilities

The campaign is designed to resonate emotionally with marketers, encouraging them to think outside the box and embrace the innovative tools offered by Amazon Ads.

New Integrations with InfoSum

In a bid to enhance advertiser performance, Amazon Ads has announced a new integration with InfoSum, a leading data collaboration platform. This integration allows advertisers to activate their first-party insights securely, enabling better audience reach and media optimization.

Key features of the InfoSum and Amazon Ads integration include:

Effortless First-Party Activation: Advertisers can easily push their first-party signals to Amazon Ads without sharing raw data, streamlining the campaign activation process.
Enhanced Audience Segmentation: By combining first-party insights with Amazon's data, advertisers can create custom audiences for targeted campaigns across various platforms.
Comprehensive Measurement: Advertisers can access enriched insights for advanced analysis, including customer acquisition costs and lifetime value metrics.
Optimized Media Spend: Real-time access to audience insights allows for dynamic adjustments to media strategies, improving return on investment.

Lambos Digital Acquires Dorado Ads

In another significant development, Lambos Digital has acquired Dorado Ads, a platform known for simplifying Amazon advertising for agencies and brands. This acquisition aims to enhance Lambos Digital's capabilities in providing workflow automation, data analytics, and AI-driven solutions within the Amazon advertising ecosystem.

The integration of Dorado Ads will enable Lambos Digital to offer clients:

Access to Amazon's premium inventory, including Fire TV and Twitch.
AI-driven campaign creation and real-time performance metrics.
A user-friendly interface that simplifies campaign management.

This strategic move aligns with Lambos Digital's commitment to innovation and client success, providing enhanced tools to navigate the evolving digital advertising landscape.

Conclusion

With the launch of the "Make Media Magic" campaign and new partnerships, Amazon Advertising is positioning itself as a leader in the advertising space, encouraging marketers to rediscover creativity and innovation. The integration with InfoSum and the acquisition of Dorado Ads further solidify Amazon's commitment to enhancing advertiser performance and simplifying the advertising process.